Saturday 27 January 2018

Book Review: Your Creative Career by Anna Sabino

Title: Your Creative Career
Author: Anna Sabino
Publisher: Career Press
Publication Date: 22 January 2018
Pages: 192
Format: eBook - PDF
Genre: Non-Fiction
Source: ARC via NetGalley

Anna Sabino is an artist, but certainly not a starving one. She wasn’t born into a wealthy family, didn’t inherit money from a distant relative, and doesn’t have a rich husband. But she made it as an entrepreneur, as a single woman, and most important, as an artist.

In Your Creative Career, she shows her fellow artists and creatives how to build a business that reflects their talent and true calling while generating serious cash. Whether the goal is to build an empire and be financially free, create a lifestyle business, or just to have more time, Your Creative Career guides you through every aspect of creative entrepreneurship.

If you want to start your creative career, transition into it, or give it a boost, this book is a must read that features:

Proven systems and strategies to create ideally priced products that keep selling.
The importance of going through all the steps of making it from idea inception and execution to branding and distribution.
The importance of transitioning from artistic solitude to collaborative, creative entrepreneurship.
The most effective marketing and PR methods adjusted to the new reality of short attention spans and information overload. (Goodreads Synopsis)

Your Creative Career took me a bit by surprise at first, as the opening seemed to be more pep talk than anything else. However, as the chapters progressed, the author did provide practical advice, looking at the issue of creative entrepreneurship from a variety of angles. I didn't get a huge amount out of it personal, as it wasn't really geared towards someone doing what I am doing. Nevertheless, I can see that it would be a useful resource for someone looking to set up an Etsy store as a second income stream and/or attempting to build a business around a creative pursuit. It was well laid out and easy to follow, and overall I would give it 3.5 stars.

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