Tuesday, 8 February 2011

The Trials of Marketing

It's that time again. The book is out and now needs to be publicised, peddled and pushed.

I've had trouble both times with my releases. There was a slight delay (2 days) getting Awaken to the Night on Amazon and Barnes and Noble and then a problem with the server my website is on meant that I couldn't update my homepage with the links to retailers for several days. Finally that was sorted and I got my publicity going.

Next time will go more smoothly, I told myself optimistically.

This time the issues were at my publisher's end of things as her internet went down for over a week. This meant she was frantically trying to submit Dragon's Heart to all the various retailers in the late afternoon/evening of the day it was supposed to be out. Most show up straight away, but not Amazon and Barnes and Noble. That was Friday, it is now Tuesday and they are still not on there. This has put a huge spanner in the works in terms of advertising as all my posters, leaflets etc say it's available at Amazon and there's no point distributing them until I know that people can get it if they go onto Amazon and look for it.

Oh well, I can't do much about it. Hopefully they will be up by tomorrow and I can finish my marketing late this week/early next week. C'est la vie and all.

As to that marketing....really, I'm at a loss sometimes. I've got Facebook, Twitter, Blogs and my own website. I put up leaflets at my fiance's workplace, the local shops and the local library. For this second book, I have sent out review copies and queries to several book review blogs. But I feel like I should be doing more, even though I have no idea what else to do.

What with time spent making leaflets, book trailers, blog entries - it seems that marketing the book takes up more time than actually writing it. It almost seems to be less about the creativity and more about how well you can sell yourself!

Still, at the end of the day, I am someone who wanted to write and now I have that opportunity. Sure there are trials and tribulations along the way, but at least I can say that I am a published writer and I will keep working towards fulfilling that dream - I will just have to vent a little about the horrors of marketing along the way!!

No comments:

Post a comment