Wednesday 2 May 2018

Book Review: Influencer - Building Your Personal Brand by Brittany Hennessy

Title: Influencer - Building Your Personal Brand
Brittany Hennessy
Kensington Books/Citadel

Publication Date: 31 July 2018
eBook - PDF
ARC via NetGalley


If you've ever scrolled through your Instagram feed and thought, I wear clothes, eat avocado toast and like sunsets, why can't someone pay me to live my best life? this book is for you . . . 

Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today--earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle . . .

As nightlife blogger, then social media strategist, and now talent director at Hearst Magazines, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it's going.

In this book she'll reveal how to:

*Build an audience and keep them engaged
*Package your brand and pitch your favorite companies
*Monetize your influence and figure out how much to charge

Plus tips on:

*Landing an agent
*Getting on the radar of your favorite sites
*Praising a brand without alienating their competitors

Whether you're just starting out or you're ready for bigger campaigns, Hennessy guides you through core influencer principles, from creating content worth double tapping and using hashtags to get discovered to understanding FTC rules and delivering metrics. She'll show you how to elevate your profile, embrace your edge, and make money--all while doing what you love.

As a book blogger, vlogger and author, I was interested to see what Influencer had to offer in terms of advice on building my platform. Although this book is aimed more at those looking to broker partnerships with brands, it still has some useful advice and ideas on increasing followers and interactions, and getting your voice heard over the noise that is social media. I closed the book with a few new ideas on how to present content on my various channels, and between Hennessy's tips and comments in guest interviews, Influencer gives the reader a lot to ponder and implement before setting off on the journey to become an influencer.

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